There are different modes of content marketing. It is crucial for small businesses to identify the vehicles which can be the most effective to their business. If you use the right content marketing tools, it will leave a lasting impression about your brand. One vital point to get started with content marketing is to remember not to hard-sell your clients and prospects. Although it is natural to encourage users to buy through your content, your focus needs not to be on selling. The following are some useful content marketing tools for small businesses.
Videos
With video sharing platforms such as YouTube, you can share information and inexpensively advertise your brand. You do not need to invest in commercial advertising. Small businesses can easily compile an assortment of photographs and video shots of the products for viewers to see. The video can also include video footages of your warehouse or production. For a compelling video, request past satisfied clients to record testimonials for the customer experience with your business to reach out to many viewers. You can get the best video for your content at Connected Influence.
Case Studies
These are one or two-page documents which help readers to understand how your services and products have helped customers solve their problems. By making case studies available to the readers, you establish credibility for your brand. This is because the situation or client you mention in the case study is something your readers can relate to. A case study normally comprises of outlining a problem, providing detailed solutions and summarizing the results. If you are in a business-to-business market, this tool can be helpful.
Lists
Lists can be defined as a type of content in which you rank various aspects of a given topic. For example, if your business deals in garments, you can list down the top ten trends in the fashion industry. You have to remember to research the topic thoroughly before creating lists. The approach you have used for your ranking also have to be clearly established so that the reader knows that the information provided is genuine.
Write Blogs
Blogs are commonly used by businesses nowadays since they allow you to reach out to prospects and existing clients. They are easy to share on various social media platforms that can be used for community building. Besides, it is a great way to establish leadership in the industry in which you are. Blogging can be a perfect way for small businesses in building awareness and reaching out to local customers. The best way of using the blogging tool is to engage in daily or bi-weekly blog posts.
White Papers
These are the most widely used and popular forms of content marketing even today. They usually are 7-10 pages long and explain in detail, research findings or complex topics. You can generate white papers in different formats and designs. They prove useful when your white papers are used as a reference during research. It helps to create brand awareness in such situations.
These are some of the tools that will help you be successful with content marketing for your small business. You can choose any of these tools to help with your content marketing.